What type of information does LK2 collect and how is it used?
The information we collect is primarily used to provide the Services, to process and complete any transactions, to respond to inquiries, to personalize and improve the Services, to monitor and analyze usage and trends of the Services, to provide you with related, relevant information, and for any other purpose for which the information was collected. In connection with certain aspects of the Services, we may request, collect and/or display some information about you. We collect the following types of information from our users.
One feature of our service is the ability to create shortened uniform resource locators (URLs) of websites ("LK2 Links"). LK2 collects and stores both the original URL and the shortened URL. LK2 also collects and stores the time and date on which you shortened the original URL.
Metrics and Analytics
LK2 collects information about accesses (such as clicks) of every LK2 Link created through the service. This information includes, but is not limited to: (i) the IP address and physical location of the devices accessing the LK2 Link; (ii) the referring websites or services; (iii) the time and date of each access; These metrics and analytics are used by LK2 to provide user click information and improve the website and services by, for example, providing value-added features.