Privacy policy

This Privacy Policy describes the policies and procedures of the service ("LK2", "we" or "us") on the collection, use and disclosure of information about you on (the "Site") and the services, features, content or applications offered by LK2 (collectively with the Site, the "Services"). LK2 receives information about you from various sources eg. when you use the Services and from third party websites and services. When you use the Services, you are consenting to the collection, transfer, storage, disclosure and other uses of your information as described in this Privacy Policy. The information you provide may be transferred, processed and/or accessed by us in the United Kingdom or another country where we (or our service providers) operate.

What does this Privacy Policy cover?

This Privacy Policy covers the treatment of the information gathered by LK2 when you are using or accessing the Services. This Privacy Policy also covers LK2’s treatment of any information about you thatLK2’s business partners share with LK2 or that LK2 shares with its business partners.

This Privacy Policy does not apply to the practices of other businesses that LK2 does not own or control, including other companies’ websites, services and applications ("Third Party Services") that you can access through the Services, such as Facebook or Twitter, or to individuals that LK2 does not manage or employ. While we attempt to partner with only those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to review the privacy policies of any Third Party Services you access.

What type of information does LK2 collect and how is it used?

The information we collect is primarily used to provide the Services, to process and complete any transactions, to respond to inquiries, to personalize and improve the Services, to monitor and analyze usage and trends of the Services, to provide you with related, relevant information, and for any other purpose for which the information was collected. In connection with certain aspects of the Services, we may request, collect and/or display some information about you. We collect the following types of information from our users.

URL information

One feature of our service is the ability to create shortened uniform resource locators (URLs) of websites ("LK2 Links"). LK2 collects and stores both the original URL and the shortened URL. LK2 also collects and stores the time and date on which you shortened the original URL.

Metrics and Analytics

LK2 collects information about accesses (such as clicks) of every LK2 Link created through the service. This information includes, but is not limited to: (i) the IP address and physical location of the devices accessing the LK2 Link; (ii) the referring websites or services; (iii) the time and date of each access; These metrics and analytics are used by LK2 to provide user click information and improve the website and services by, for example, providing value-added features.